Web Design

Responsive Web Design

WordPress Website

E-commerce Website

SQL Database Course

Domain Names, Web Hosting

Domain name registration at a low-cost registrar costs about $10 per year, and basic hosting runs about $6 a month, or less if you sign up for a two or more years. There are many cheaper places to register domains, or host your site, but these are the best value for the money that I've found.

Domain Names
- GoDaddy
- Learn more about domain names
- Keyword Research

Hosting
cPanel
Page Speed
Font, Text Size, Line-spacing
Color Extractor
Templates
Wordpress


Databases
php MySQL
datasets


Programming
HTML
CSS
JavaScript
jQuery
Freelancer
Security
Bootstrap


Hosting
- BlueHost
- Compare hosting companies


Web hosting companies provide space to publish or upload files to the internet. Web hosting services work by providing high-powered servers via a fiber network or hub. As visitors will be downloading your pages into their browser as they surf your site, it's important to use the best web hosting service that you can afford.

Shared hosting is the least expensive service, and also the easiest to start out with. One high-powered computer will act a server for your website files online. Try BlueHost, as we have been hosting our sites with them for several years, without incident. Rates are reasonable, down to $5 monthly (or lower), if buying several years in advance, or closer to $7 a month if signing up for a one year of hosting.

Virtual Private Servers, or VPS, is half-way between shared hosting and dedicated hosting. VPS customers still share the physical server hardware with other VPS customers, but special virtual partitions have their own dedicated resources. Your website will enjoy semi-dedicated CPU and memory allocations, so bad neighbors sharing the same hardware will have a diminished impact on your site speed and stability.

Dedicated Hosting offers an entire server, and users can choose the exact hardware and software specifications to meet their needs. Further, customers have full root access to their servers and can configure and tweak their setup to meet their needs. However, technical knowledge is required, as it will be your responsibility to manage and configure the server.

DreamHost and BlueHost are two web hosting companies that offer a variety of plans. The core features of these two companies are relatively similar, and they both provide web hosting with unlimited space, bandwidth, and email. Each company offers one free domain registration with service and allows for an unlimited number of domains on the same plan. However, when choosing between Dreamhost versus BlueHost, there are other factors to take into consideration.

The following lists outline the features offered with DreamHost and BlueHost services:

BlueHost

Unlimited Disk Space
Unlimited Data Transfer
Unlimited MySQL Databases
Unlimited Email Accounts
Host Unlimited Domains
Free Domain Registraton
SSL Secure Server
cPanel with Simple Scripts
Single Click Installation for over 70 Popular Web Applications
ShopSite Shopping Cart, SEO Tools, Client Management Resources, and Much More
Free SSL Certificate
Free advertising Credits with Several Major Search Engines
Video Tutorials
Concrete5 – User Friendly Site Builder with Templates
VPS Protection Technology
99.9% Uptime Guarantee
Anytime Money Back Guarantee

DreamHost

Unlimited Disk Space
Unlimited Data Transfer
Unlimited MySQL Databases
Unlimited Email Accounts
Host Unlimited Domains
Free Domain Registration
SSL Secure Server
DreamHost Custom Control Panel
One- Click Installer for: WordPress, Gallery, ZenCart, PhpGed View, Pligg,
dotProject, Moodle, Joomla, phpBB, MediaWiki, WebCalendar, Advanced Poll, and Trac
Up to $75 in Google AdWords Credits
100% uptime guarantee
97 day money back guarantee

One of the main differences between DreamHost and BlueHost is their control panels. DreamHost uses their own custom interface. It is not as easy to navigate as the one used by BlueHost, but is not a bad operation and has many useful features. However, BlueHost used cPanel with Simple Scripts, a popular hosting panel, with a very large number of favorable web scripts for blogs, forums, image galleries, CMS, wikis, project management, ecommerce, statistics, SEO, social networking, and much more.

Content Writing

- WordPress Themes & Plug-ins
- Woo Themes
- The THESIS Theme
- Color Palette
- eBooks & Kindle
- ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, by Darren Rowse
- 'Moonlighting on the Internet' by Yanik Silver
- 'Rework' by Jason Fried & David Heinemeier Hansson
- 'The $100 Startup' by Chris Guillebeau
- Audiobooks
- Author Box
- Copywriting
- Dramatic Tension
- Personal Branding
- Public Domain Content

Keywords
Copywriting
Elements of Style
Google Trends

Images & Copyright Law

- iStockPhoto
- Flickr Creative Commons
- Digital Photography
- Sell Stock Photography
- Sell Stock Photos
- iStockPhoto Affiliate Program
- Image size, clarity

Marketing
SEO
page rank
Sales Copy
Google Ads
FB Ads


Monetization
PPC Ads, Affiliates, Sales Leads
Adsense

Online Marketing - SEO

Google Analytics provides free tracking of your visitor traffic, enabling you to monitor growth, and find out what works. After you copy the code to the header on each of your pages, this free stats package displays great graphs, going far beyond the number of visitors to your page, into user flow, what links they clicked on, how long they stayed, bounce rate, the percent of repeat visitors, search traffic, and referral traffic.

In order to rank well on Google's organic search results, the foremost consideration must be to create unique content, and lots of it. A well-written page will do more for your search-engine ranking position (SERP) than focusing on black-hat search engine optimization tricks. With that said, however, there are several on-page factors that must be included in every web page you write. To begin, use the title tag sparingly, and summarize what your page is really about. Google is smarter than you might think, and uses complex search algorithms to deduce page content. Both the title and description tags will be displayed right on Google's search results. Visitors will be reading your headline copy, deciding which link to click on, so don't just write for Google, and keep your readers in mind.

Keywords dominate search interaction. When a search is performed, search engines match pages based on the keywords entered into the search box. The order of the words, spelling, and punctuation of the keyword phrase provide additional information that the engines use to help retrieve the right pages and rank them. Therefore, ensure that you use keywords in title tags, body text, and meta data on your website. The best practice is to use your keywords naturally and strategically. If your page targets the keyword phrase Eiffel Tower, for example, then you might naturally include content about the Eiffel Tower itself, the history of the tower, or even recommended Paris hotels.

Understanding which websites already rank for your keyword gives you valuable insight into the competition, and also how hard it will be to rank for a given term. Keyword research is one of the most important, and high-return activities in the search marketing field. Generally, the more specific your keywords, the better your chances of ranking higher, based on less competition. In reality, popular search terms actually make up less than 30% of all searches performed on the web. The remaining 70% lies in the long-tail of search. The long-tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but when taken together, they comprise the majority of the world's searches.

On the page itself, use just a single H1 tag, either copying the title statement exactly, or sticking pretty close to it. Choose one or two keyword phrases for each page, and don't try to work several different topics into one page. If you have a lot to write about, that's great. Make several pages, each specifically targeting one or two keyword combinations. Your keyword phrase should open your first (and last) paragraph, as long as this doesn't throw off your writing or grammar. Don't stuff keywords into every sentence, or worry overly about keyword density, as that's outdated in most search algorithms by now. In fact, most any 'simple' strategy has been fully milked. Use variations of your keywords, and interesting sentences, not just substitute synonyms.

Off the page, the two most important factors are the domain name you're using, and incoming links to your pages. Choose a domain that has your target keywords right in the name. Dot-com is best, and dot-org does indeed work well for organizations. First-page Google rankings are not out of reach for long-tail phrases, but avoid highly competitive terms when getting started. A few solid links from high page-rank websites are worth more than hundreds of 'zero' page-rank sites. Try to get .gov or .edu links if possible. Check out student pages that allow comments, or join the alumni association if you are a university graduate. If you are a current student, take full advantage of your publishing rights at your school. Your student pages will have a .edu extension, and you can link freely to your own outside website pages.

Search Engine Optimization (SEO)

Key is long-tail, and when you realize getting one visitor each from 100 pages is more achievable than attracting 100 visitors to a single page.

Yoast, ahrefs (and look up articles on Google)

Run split-testing

Optimize landing pages with Google Optimizer

Things You Can Run Split Tests With
Before I go over how to run split tests yourself, you may want to give some thought into what you may want to test. Here is a list of different things you can create variations of for split testing:

Colors: Including background color, font color, and button and graphic colors.
Sizes: Including font sizes, graphic sizes, button sizes, page sizes
Location of Objects: For instance, placing an action button above the fold vs. below the fold of your web page. An action button is something like a link, email submit, or buy button.
Order of Objects: Such as testimonials, features, price, advertisements, examples, descriptions, etc.
Graphics: Including jpegs, headers, buttons, etc.
Content: Meaning the text that is on your page. This includes the headings, the intro, the body, the conclusion, testimonials, bonuses, advertisements, etc.
Prices, offers and guarantees: Offer differing guarantee periods, try different prices.
There are thousands of things to test, but it's up to you to find out which things work best for you and your website.

Things You Can Test For
Using different variations of the things in the list above, you can look to improve your conversion rates on the following things:

Sales: The number of products you have sold with each variation
Subscribers: both for Email and RSS feeds
Email Submits: for your newsletters or tips using an email service such as Aweber or ConvertKit [Full Disclosure: I'm a compensated advisor and an affiliate for ConvertKit.]
Clicks: especially for those affiliate links that earn you cash


The Buy Button - call to action

testing the color, size, shape, and text and how all of those split tests made an impact on his sales.
Orange 'Buy Now' button with credit card symbols below
The bigger, fatter button was better than the smaller versions.
This particular orange color, on the lighter background was optimal for clicks.
Placing the text “Add to Cart” instead of “Buy It Now” also increased earnings.
Having the credit card logos beneath the button gave customers a sense of assurance and protection, which made more sales go through as well.
Also notice the text at the top, with a strikethrough retail price and a sale price next to it.

I made one minor change to my website which has actually shown me a nice increase in sales. I redesigned my banner ad (which links to my primary product's sales page) on the top of the website. I sort of combined a lot of my internet business knowledge into this one banner ad. “Click here to get…” is a direct call to action. Before, the copy said “The Secret to Passing the LEED Exam”, which doesn't really tell people to do anything. I included a big red arrow, which always directs people's eyes to exactly where you want them to go. I also made a couple of the graphics hang off the edge of the ad, to draw even more attention to it. I included a visual representation of the product itself. The words “Instant Access” are a great way to promote an electronic product, because the customer can immediately receive the product after purchasing it.

Web Design Jobs

Website developers are responsible for both the graphical aspects of website design, as well as technical requirements including performance and capacity. In addition, either Android app development or iOS apps may be called for as an adjunct to mobile websites. Beyond a thorough background in HTML5 and CSS, webmasters must master JavaScript and PHP/mySQL. The minimum education needed to become a website designer is an associate's degree or certificate, although many software engineers have an EECS degree or a bachelors degree in computer science. The average annual wage for web developers was $64,970 in May 2017.

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